A future mock brand campaign for Yves Saint Laurent focusing on maintaining their current aesthetic, whilst moving the brand forward to an even more controversial and edgy style.
Assignment Brief: To look forward to how you believe a brand should change and adapt in the upcoming years and create a mock ad campaign to showcase this change.
Programs Used
The Team
Creative Direction | Alyssa Advano Concept Design | Alyssa Advano Stylist | Alyssa Advano Talent Scout | Alyssa Advano Photography | Jessica Caughron & Riley Brennan Model | Emily McRae Videographer | Jessica Park
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Asier is a mock spa brand created by Shreya Lunawat and I to promote body positivity within advertising. Every photo was designed to be relatable to our consumer, by showcasing real women doing their daily skincare routine in an everyday setting.
To emphasize our message we went back to basics when it came to creating our advertising images, as we not only used a black and white disposable camera but didn't retouch any of our photos. Our advertisement campaign ultimately showed that no one has perfectly blow-dried hair when they come out of the shower or has airbrushed looking skin after washing their face, yet that doesn't mean they aren't beautiful. A woman uses a spa product to make herself feel luxurious and pampered, but that is not possible if the product itself causes the user to believe in an unattainable version of beauty. Therefore Asier was designed not only to make our consumers look beautiful but feel it too.
Assignment Brief: To create a mock brand that focuses on ethical practice for the Hong Kong Market. Focus on Ideals rather than reality and create an overview of the brand and the market.
The Team
Programs Used
Creative Direction | Alyssa Advano & Shreya Lunawat Concept Design | Alyssa Advano & Shreya Lunawat Stylist | Alyssa Advano & Shreya Lunawat Talent Scout | Alyssa Advano & Shreya Lunawat Photography | Alyssa Advano & Shreya Lunawat Model | Akshata Karekar, Guin Joyce Ballard, Elizabeth Pamboukian
Asier
Asier is a mock spa brand created by Shreya Lunawat and I to promote body positivity within advertising. Every photo was designed to be relatable to our consumer, by showcasing real women doing their daily skincare routine in an everyday setting.
To emphasize our message we went back to basics when it came to creating our advertising images, as we not only used a black and white disposable camera but didn't retouch any of our photos. Our advertisement campaign ultimately showed that no one has perfectly blow-dried hair when they come out of the shower or has airbrushed looking skin after washing their face, yet that doesn't mean they aren't beautiful. A woman uses a spa product to make herself feel luxurious and pampered, but that is not possible if the product itself causes the user to believe in an unattainable version of beauty. Therefore Asier was designed not only to make our consumers look beautiful but feel it too.
Assignment Brief: To create a mock brand that focuses on ethical practice for the Hong Kong Market. Focus on Ideals rather than reality and create an overview of the brand and the market.
The Team
Programs Used
Creative Direction | Alyssa Advano & Shreya Lunawat Concept Design | Alyssa Advano & Shreya Lunawat Stylist | Alyssa Advano & Shreya Lunawat Talent Scout | Alyssa Advano & Shreya Lunawat Photography | Alyssa Advano & Shreya Lunawat Model | Akshata Karekar, Guin Joyce Ballard, Elizabeth Pamboukian
Asier
YSL
It's all about that female empowerment!
Yves Saint Laurent Future Mock Ad Campaign Presentation
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YSL Future Mock Ad Presentation
