Ralph & Russo Bath Brand Extension
A brand extension for Ralph & Russo created by Annalee Nelson and me showcasing the potential for the company to expand its product range, to reach a broader consumer base while remaining true to their brand values and whimsical aesthetic.
Assignment Brief: To Create a brand extension- discuss target market, competitors and products as well as execute a photo campaign.
Creative Direction: Alyssa Advano & Annalee Nelson
Concept Design: Alyssa Advano & Annalee Nelson
Talent Scout: Alyssa Advano & Annalee Nelson
Location Scout: Alyssa Advano & Annalee Nelson
Styling: Alyssa Advano & Annalee Nelson
Model: Shannon Deal
Photography: Jessica Caughron & Riley Brennan
Programs Used: Programs: Adobe Photoshop, InDesign, Illustrator