A brand extension for Ralph & Russo created by Annalee Nelson and me showcasing the potential for the company to expand its product range, to reach a broader consumer base while remaining true to their brand values and whimsical aesthetic.
Assignment Brief: To Create a brand extension- discuss target market, competitors and products as well as execute a photo campaign.
Programs Used
Creative Direction | Alyssa Advano, Annalee Nelson Concept Design | Alyssa Advano, Annalee Nelson Stylist | Alyssa Advano, Annalee Nelson Hair & Makeup | Alyssa Advano Talent Scout | Alyssa Advano, Annalee Nelson Photography | Jessica Caughron & Riley Brennan Model | Shannon Deal
The Team
