Ryan Roche Jewelry Brand Extension
A jewelry brand extension for the brand Ryan Roche that targets a less wealthy consumer base than the brand currently aims for. It was designed to create a greater range of consumers for the brand so Ryan & Roche could gain the capital they need to grow without compromising the company's values.
Assignment Brief: To create a brand extension to target a new consumer for an existing brand. Include designs for a new product collection, create one physical product, develop a production timeline, search for potential vendors, research production costs, create mock advertisements and a launch event.
Creative Direction: Alyssa Advano & Kyle Koosed
Concept Design: Alyssa Advano & Kyle Koosed
Styling: Alyssa Advano & Kyle Koosed
Model: Alyssa Advano & Kyle Koosed
Photography: Jessica Caughron
Bracelet Made by: Alyssa Advano & Kyle Koosed
Presentation & Research: Alyssa Advano & Kyle Koosed
Programs Used: Adobe Photoshop, Illustrator, InDesign, Microsoft Excel
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Ryan Roche Brand Extension Presentation
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