Project Abstract: According to the Pitney Bowes Parcel Shipping Index, global package shipping volume is expected to reach 100 billion by 2020, powered by growth in e-commerce (Pitney Bowes, 2018). Additionally, it’s estimated that packaging from e-commerce produces about 1,460 tons of waste per year in Hong Kong, the weight of 122 double-decker buses (Xinqi, 2017). Plastic produces the third largest amount of waste in Hong Kong’s landfills, and due to the lack of recycling outlets, this 2000 ton daily plastic waste will remain in landfills for hundreds of years, taking up valued space (The Green Earth, n.d.). However, with consumers’ increased interest in sustainability and environmental issues, a reusable package with decreased environmental impact is needed in the online retail market. Brands like ASOS, a British online fashion retailer that ships worldwide, are already trying to reduce its carbon footprint by using thinner plastic and recycled plastics in their packaging (ASOS, n.d.). However, a more sustainable packaging solution exists and needs to be utilized in the online retail market - especially in Hong Kong where e-commerce is expected to show a tremendous annual growth rate of 7.4% in the next few years (Statista, 2019). The solution is a durable and reusable pouch made out of recycled billboard wraps, lined with bubble wrap and secured with a string and Ziploc. By implementing this reusable and long-lasting solution, the online retail market will be encouraged to practice sustainability and reduce its carbon footprint.

Assignment Brief: To respond to the 2019 Hong Kong Fashion Summit Prompt of creating a way in which brands functioning in Hong Kong can reduce their plastic use.


Programs Used 

ByAlyssa Advano, Guin Joyce Ballard, Shreya Lunawat, Elizabeth Pamboukian, Soemaya Anand 

The Team